Paddy Power signs deal with Callcredit

Ireland’s biggest bookmaker, Paddy Power, has signed a deal with the Callcredit Information Group in order to make checks on new players on their online gambling sites. Callcredit’s identification and verification software allows Paddy Power to check the identity of its players both within the UK gambling market and internationally with coverage of 130 countries and works in real time.

This system helps to manage a high verification rate and reduce costs and time which usually come with manning such tasks. Such verification tools are highly in demand as online gambling companies have the responsibility to detect and eradicate underage betting and identity fraud.

Those issues if not dealt with promptly and efficiently could prove to be detrimental to the online gambling industry. Therefore, player identification and verification package as proposed by Callcredit could help in lessening any such threat.Callcredit’s system will go through large files of player identification accounts as supplied by Paddy Power.

Paddy Power will then be given and give a confident pass or fail decision, using info taken from international sources and UK records, including court judgements, insolvency data and the electoral register.

Paddy Power Customer Security Manager, Andy Ryan said that the Know Your Customer legislation is very important for the business as it needs to complied to and also as a Company, one has the responsibility to detect and act upon any form of Fraud. So Paddy Power needed tools to help them verify players within the UK and abroad.

Callcredit was the right solution for their needs. Paddy Power added that they are very pleased with this deal as Callcredit has also proven to be very professional in their approach.

As for the Head of Sales at Callcredit, James Blake, he commented that underage betting and fraud are common risks in the online gambling industry. So therefore, there is a need to identify those threats and quickly act upon them. They are happy that such a high profile online gambling company like Paddy Power has trusted them to carry out their identification and anti-fraud checks.

Written for Online Casino Site by Helen.